New cookieless affiliate program pays $800

Peter Koning's ASR Blog - Discussion on Affiliate Marketing Software, Ecommerce, Platforms, Tools, Strategy

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User: Peter
Date: 1/10/2008 6:45 pm

Views: 59345
Rating: 20 Rate [ | ]

One of the top internet marketer's has given a nod to the growing concept of cookie-free affiliate programs, with the soon-to-launch of his new high-ticket product and $800 commissions for his affiliates.

Signup for the program is below.

The background

Smart marketers are catching on that affiliates are getting more and more weary of sending them prospects ... only to never get credit for the sale.

This is because most affiliate programs are based on cookies and the concept of "last affiliate gets the sale".

With a cookie in the prospect's browser used to track the referring affiliate, any of the following can result in a lost commission:

purchase made from different machine
purchase made from different browser
cookies deleted due to hourly or daily anti-virus/spyware scans and some launches taking days until product is available for purchase
cookie not accepted by prospect's browser in the first place
cookies overwritten by spyware
cookies stuffed when visiting other websites
cookie replaced by mad rush of marketers mailing their lists 1 minute before the launch of a product

Affiliates are more motivated when they know they will get credit for referring someone. So savvy marketers are starting to use "first affiliate gets the sale".

This can also be done with cookies, but an even better way is to tag the prospect in the marketer's system, with the affiliate id who referred them.

Usually this tagging is done by email address of the prospect after they have opted in for a "free report" or similar incentive during the launch.

The marketer to use such a system that's been customized this way, is millionaire Armand Morin, with the upcoming launch of his new Internet Marketing Explained course.

Check out the conversation I had with Stu McLaren, their affiliate manager:

Conversation


Peter Koning

	Posted On: Jan 09 2008 10:23 PM
Stu, Nice job so far. I think eventually we'll all be only promoting marketers that use hard coded affiliate systems. -Peter www.viralsalesgenerator.com Skype: petek_bc


Affiliate Program Support

	Posted On: Jan 10 2008 02:43 AM
Peter, I agree. It's the future of affiliate marketing and we're excited to be at the forefront of it :) Take care and all the best. Stu McLaren Affiliate Manager Generator Software "Business Tools You Need To Succeed" www.GeneratorSoftware.com

These guys know how to run an affiliate program.

Commissions for affiliates will be $800.

How to join

Generator's affiliate program is one of the best managed and has some great tools, including campaigns which affiliates can set up.

Best of all it's free to join.

You can sign up to be an affiliate for Generator Software here.

--- (Edited on 1/11/2008 12:51 am [GMT-0600] by Peter) ---

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Re: New cookieless affiliate program pays $800

User: Peter
Date: 1/14/2008 11:00 am

Views: 23956
Rating: -4 Rate [ | ]

Just an update to this post, as I got some clarification from Stu:

"One thing to note.

Technically it's still a "last cookie" wins but the difference is we are rewarding affiliates who promote early by hard coding the affiliate id into their profile.

The reason this is important is because ALL the follow up we do will be sent through your affiliate link.

However, if the customer clicks on someone else's affiliate link (even if they were hard coded with your id) afterwards and then purchases, the last cookie will win the sale.

With that said, since we are conducting the lions share of the follow up, we MASSIVELY increase the odds of our affiliates who promote early since our emails will most likely reach the prospect last and that's the one that contains YOUR affiliate link.

Hopefully that all makes sense but I just wanted to make sure the whole first cookie/last cookie was clarified."

To summarize - this means that the hard-coding is for the followups, but the sale is still using a cookie to check who gets the credit - i.e. it is still "last cookie wins".

The key differentiator here is that all follow up is done with your affiliate id and so an affiliate's commissions are protected much better than those of other launches which drop a cookie early for a 2 week launch and not in the followups.

Considering how busy Stu must be during the launch, I was impressed he took the time to clarify this. Join Stu and Armand's affiliate program now.

--- (Edited on 1/14/2008 11:05 am [GMT-0600] by Peter) ---

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