There's something we all need to talk about. It's the problem of affiliate software using cookies to track referred sales for affiliates.

Commissions get lost, affiliates get upset, and sure the merchant might gain short term but they are losing long term because they are losing their sales partners trust, and therefore the affiliate-marketer relationship is jeapordized.

No one seems to talk about this.

As we get more mobile and ecommerce starts to also get mobile, we can't rely on outdated tracking like cookies or even IP addresses, to figure out which affiliate referred a customer.

Flash cookies have also been tried with little success. 

It's time for a next generation leakproof tracking system.

--- (Edited on 1/13/2007 2:01 pm [GMT-0600] by Peter) ---

--- (Edited on 1/13/2007 2:02 pm [GMT-0600] by Peter) ---