Peter Koning's ASR Blog - Discussion on Affiliate Marketing Software, Ecommerce, Platforms, Tools, Strategy

Thoughts on affiliate software, ecommerce, internet marketing and various platforms/tools. Comments welcome.

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By Peter - 7/31/2008

This is an important lesson for anyone selling products with an affiliate program. Your affiliates are working hard for you, so give them credit for their work and go the extra mile to keep them promoting for you... and reap the rewards. I'm an affiliate for over 150 vendors and get requests to promote products daily, so I have to be careful who I choose. It's the same issue for many of my colleagues, some of whom are super-affiliates generating over $50k per month in revenue for merchants. After making sure the marketer is legit and has a solid proven product, one of my first technical questions is how do they track the sales? If it's some cookie-based product I tend to shy away, as cookies are becoming less reliable to track referrals. Secondly, how well do they manage situations where affiliates are offering bonuses and customers decide after the fact which affiliate they'd like to give credit. The first question can easily be answered BEFORE a promotion, but the second one is usually an unknown answer until it happens. I'm an affiliate of John Reese's latest product Traffic Secrets 2.0 and am impressed with a couple of his policies re these 2 questions: 1) They really try hard to give the correct affiliate credit for the referral and clearly go beyond simply using cookies... up to a point (which is fine with me). See their policy here: Q. How are referrals tracked in your system? Is it a "last cookie" system? Yes, it's a "last cookie" system, and this is how it works... When you refer someone to the site they will be cookied as usual.

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By Peter - 6/30/2008

Over the last couple of weeks, I've been watching the pre-launch of a really impressive and brand new video

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By Peter - 6/13/2008

Want more affiliates? How about 80 million? Here's a brand new application on Facebook that turns *every* FB user into

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By Peter - 5/20/2008

You can make money on Facebook. I just finished interviewing a guy who sells a fitness ebook and is soaking up the clicks on

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By Peter - 5/1/2008

Are you making money with lead generation as an affiliate? Most likely you're sending traffic to CPA offers and getting paid $1.25 per lead, right? How would you like to

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